Hi Dilini,
Thanks for a great meeting last Thursday – it was really exciting to hear more about how you work.
As promised, I’m sharing my proposal for collaboration.
I’ve focused on the two projects we discussed – the digital product overview and FlexSites – and added a few ideas for what could come next.
I recommend starting with a new Atrivita product site. It’s the foundation for everything else we might do together – and a great way to test the potential of working with each other.
Looking forward to hearing what you think.
Susanne Valentin
Founder, Flex&Co
Susanne Valentin, Founder, Flex&Co
Background
& Potential
During our meeting, we talked about how Atrivita could use digital tools and activities to boost sales and streamline internal processes. I see a clear strategic potential in developing new digital tools that both enhance the customer experience and make everyday work easier for your team – and that’s the foundation for the ideas I’m presenting here.
About Atrivita
Atrivita is an international healthcare company, specializing in private label health products for pharmacy chains, drugstores, supermarkets, and online retailers across Europe.
You offer more than 400 products across categories such as food supplements, medical devices, cosmetics, and medicines – both under your own brands and as private label solutions for your customers.
Business Model
As I understood it, Atrivita stands out through three strong pillars:
Distributed Supply Model – combining demand from many customers to create economies of scale, lower prices, and higher margins.
Design-to-Order Service – developing tailor-made products and concepts in close collaboration with each customer.
Private Label Expertise – supporting pharmacy and retail chains through the entire process, from idea and category development to branding, production, and implementation.
Ambition
Atrivita operates in 23 European countries and continues to expand its network of partners across the region.
The goal is to attract new pharmacy chains that share your vision of “Pure & Simple” healthcare brands – products that are effective, affordable, and environmentally friendly.
In addition, you’re aiming to:
Drive upselling among existing customers by increasing awareness of new products.
Streamline internal workflows, ensuring that the organization can keep up with continued growth.
Ideas for Atrivita
Based on our conversation and the points above, here’s what I suggest we start working on together:
Product Site
A digital overview of your full portfolio – making it easy to browse, find, and share products.
FlexSites
Personal landing pages for lead generation, follow-ups, and conversion.
Other Ideas
Once the foundation is in place we can add f.ex. Newsletters, Calculator Hub and Though Leadership.
PRODUCT SITE
The foundation for everything that follows
Atrivita has an extensive portfolio with more than 400 products across multiple brands and categories.
A modern product site will:
Provide a fast and user-friendly overview of your entire range.
Create individual landing pages for all products, making them easy to share digitally.
Offer search and filter options so both customers and employees can quickly find what they’re looking for.
Serve as the foundation for all future lead generation, FlexSites, and marketing activities.
The site will be built in WordPress/Elementor based on templates.
PRICE
17,000 DKK
The price assumes that your team will enter all product data. If I handle the product upload, add +9,000 DKK.
- The site will be built in one language.
- Payment terms: 50% upon project start and 50% upon launch.
- There may be a small ongoing hosting or maintenance cost depending on the technical setup – I’ll confirm the exact amount once defined.
FLEXSITES
Personal landing pages for events and sales
FlexSites are personal 1:1 pages that you can use to follow up after trade shows or customer meetings.
They offer a professional, personalized, and measurable alternative to traditional emails.
With FlexSites, you can:
Create tailored pages for each customer or partner.
Link directly to relevant products in your product catalogue.
Make follow-ups more targeted – and increase conversion rates.
The templates can later be expanded and adapted for quotations, partner communication, and other types of sales outreach.
PRICE
15,000 DKK
- Price is based on a standard setup.
- I’ll provide an exact quote once we have the final brief (number of languages, variants, etc.).
Other Ideas!
Once the foundation is in place, there are several great opportunities to further strengthen Atrivita’s digital sales and partner communication, such as:
Newsletters
Create upselling opportunities and awareness around new products while sharing cases and inspiration that strengthen relationships. Can easily be set up using a FlexSite template.
Calculator Hub
Develop simple, interactive tools – such as a Savings Calculator or MOQ Optimizer – that highlight Atrivita’s value and business model in a tangible way.
Thought Leadership
Build on your “Pure & Simple” philosophy and Distributed Supply Model with articles, case stories, and whitepapers aimed at potential partners.
SHALL WE OPEN DOORS TOGETHER?
About Susanne Valentin:
- Founder of the digital agency Flex&Co
- Digital marketing expert
- Specialist in WordPress & Elementor
- Expert in lead generation and conversion optimization
- Approved SMV:Digital advisor
100% Satisfaction
At Flex&Co, we live by happy clients – and we guarantee 100% satisfaction or no invoice.
“At AIO.Health, we use FlexSites to pitch new ideas and create tailored event invitations. Both we and our clients are very happy with the ideas and solutions Susanne delivers.”
Regin Jensen, Partner, AIO.Health
“At Danrec, we don’t rely on endless PDFs, lengthy emails no one reads, or oversized image files that clog inboxes. FlexSites offer a sleek, impactful way to communicate – fast, effective, and perfectly suited to today’s market.”
Henrik Ohm, CEO, Danrec AS
“When you choose Susanne as a partner, you get far more than a website builder. The way she explains technical terms creates understanding and trust. Beyond her professionalism, Susanne brings warmth and a great sense of people.”
Annette Jensen, Viamap
“Susanne has helped me with digital marketing for several healthcare projects. She’s incredibly sharp at identifying the real needs – and executing solutions, no matter what the task.”
Regitze Siggaard, Aktivo
Thanks again for a great meeting last Thursday, Dilini.
I hope you can see the potential in working together – I’d love to take the next step with you.
Best,
Susanne
